Tips aboutOnline Marketing for Small Based Business Owners with Social Simplicity 4 You

Small based business owners should be mindful of a couple stats when making their next online marketing decisions.

Video Marketing Evokes Feelings

Visual media that is compelling, unique and of high-quality will arouse strong feelings and passion in viewers. Let’s analyze the different feelings and emotions that a good video may conjure:

Trust

Online videos have a huge advantage over other forms of marketing content. It ads a human element that can't be replicated through other forms of media. When real people appear in your video it gains the trust of your users and, with competition growing between brands in almost every online niche, this trust could make all the difference.

Confidence

When a potential client is considering doing business with you, they will usually look for client testimonials. If you have a text testimonial with a picture, name and location, they will only be half convinced. But if you have a video testimonial, then you’ll have them! It's because they can identify with the video through emotion and this will erase any reservations and give your customer the confidence to take action!

Amusement

Most of the viral content on the web and on social media sites are videos. Videos are fun to view and some of them can be extremely captivating (e.g. animated videos, funny videos). Look for a style related to your niche and bring it to life with a blend of creativity animation and/or humor ; the perfect recipe to increase your brand’s fan base. This kind of video is not easy as it takes a lot of conceptualization and expertise. But if you can manage to make one, you can say market leader.

Curiosity

If you want to ignite curiosity in your potential customers, try sending your content into shorter videos. This is an effective video marketing strategy if you want to get conversions in the form of new sales. Always end your videos with a teaser about what to expect in the next video and/or a call-to-action link to a site with further details not shared in the video.

If you find that you would like some help with your video creation and/or marketing give me a call at (410) 961-6815. I am a video marketing guru that knows how to get your message in front of the right people to increase your sales.

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